Dæhlie has been featured in advertising campaigns, he started a brand of signature ski apparel, and he co-hosted a television show called Gutta på tur.
Gutta på tur (roughly translates as "The Boys on a Trip") was a Norwegian travel-TV show starring Arne Hjeltnes, Arne Brimi (famous chef), and professional cross-country skiers Vegard Ulvang and Bjørn Dæhlie, the most-winning athlete in the history of the Winter Olympic Games.
Bjørn Tronstad | Bjørn Dæhlie | Bjørn Rune Gjelsten | Bjørn Einar Romøren | Bjørn Wirkola | On ''Spirit of Norway 10'' with Bjørn Rune Gjelsten | Bjørn Ousland | Bjørn Kruse | Bjørn Kjos | Bjørn Jarle Rødberg Larsen | Bjørn Jacobsen | Bjørn Grinde | Andreas Bjørn |
Ulvang is also a part of Norwegian TV 2's television travel-series Gutta på tur, together with fellow skier Bjørn Dæhlie, TV personality Arne Hjeltnes and chef Arne Brimi.