Dæhlie has been featured in advertising campaigns, he started a brand of signature ski apparel, and he co-hosted a television show called Gutta på tur.
Gutta på tur (roughly translates as "The Boys on a Trip") was a Norwegian travel-TV show starring Arne Hjeltnes, Arne Brimi (famous chef), and professional cross-country skiers Vegard Ulvang and Bjørn Dæhlie, the most-winning athlete in the history of the Winter Olympic Games.
Tur Abdin | Tur | Gutta-percha | gutta-percha | An Túr Gloine | West Caucasian tur | Gutta på tur | Evgenia Tur | East Caucasian tur |
Ulvang is also a part of Norwegian TV 2's television travel-series Gutta på tur, together with fellow skier Bjørn Dæhlie, TV personality Arne Hjeltnes and chef Arne Brimi.