Much of the start-up money came from other previous reality television stars, including Ethan Zohn, Tina Wesson, as well as the team that had beat Mycoskie on The Amazing Race the previous year, Alex Boyan and Chris Luca.
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While vacationing in Argentina in 2006, Blake spent a day volunteering with a local non-profit organization delivering used shoes to children in the villages outside of Buenos Aires.
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Past recipients have included Cameron Sinclair, founder of Architecture for Humanity, Blake Mycoskie, founder of TOMS Shoes Lauren Bush-Lauren and Ellen Gustafson, founders of FEED Projects, and UN Human Rights Advocate Chris Mburu from the HBO documentary "A Small Act".
Tom's Shoes founder Blake Mycoskie and Richard Branson and both have mentioned VeeV Spirits LLC in their case studies on business.