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He was among the first of the "Singing cowboys" of the 1930s and 40s (whose ranks included Jimmie Rodgers, Gene Autry, and Roy Rogers among others), and gained notoriety and national recognition as a broadcaster and singer on the infamous border radio station XEG during that time period.
By the 1950s, and continuing through the mid-1970s, many of the most powerful North American "clear channel" stations such as KDKA, WLW, CKLW, CHUM, WABC, WJR, WLS, WKBW, KFI, KAAY, KSL and a host of border blasters from Mexico pumped out Top 40 music played by popular disc jockeys.
The station is named (in tribute) for XERB-AM ("The Mighty 1090"), the famous 50,000 watt Mexican "Border Blaster" radio station from which famous disc jockey Wolfman Jack (the late, Robert Weston Smith) broadcast in the mid-1960s and early 1970s.
XED-AM, the call letters of the first radio station in Mexico to be considered a border blaster.
In 1973 the border blaster XERB became world famous when George Lucas featured the station as the source for the musical soundtrack of his motion picture American Graffiti.