Headed by neuroscientists Antonio Damasio and Hanna Damasio, the Brain and Creativity Institute (BCI) is a research unit of the College of Letters, Arts and Sciences at the University of Southern California, which aims to "gather new knowledge about the human emotions, decision-making, memory, and communication, from a neurological perspective, and to apply this knowledge to the solution of problems in the biomedical and sociocultural arenas."
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