Brand loyalty depends upon the ability of the company to establish and maintain clarity of communication with the consumer regarding their brand; and to maintain and expand the points of difference that define the brand.
Yves Saint Laurent (brand) | Russell Brand | brand | Stewart Brand | Diesel (brand) | Brand | Gillette (brand) | British Rail brand names | Brand Nubian | Adam Brand | Spider-Man: Brand New Day | Loyalty Islands | Brand management | Papa's Got A Brand New Bag | Oscar Brand | David Brand | You Make Me Feel Brand New | Roger Brand | Neville Brand | Myles Brand | Kenzo (brand) | Jet (brand) | J Brand | Dionne Brand | Bench (Philippine clothing brand) | Armani Jeans (brand) | Umbrella brand | Strength & Loyalty | Paul Brand | Papa's Got a Brand New Bag |
Other manufacturers of major brands of cereal (including General Mills, Malt-O-Meal, Nabisco, Nestlé, Post Foods, and Quaker Oats) followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty.
To build brand loyalty through support of charitable giving, Pepsi decided to forego Super Bowl ads in favor of launching the Pepsi Refresh Project that helps people improve their communities through a variety of projects submitted and chosen through web voting by the general public funded by the Pepsi.