Long term ROMI models have sometimes used Brand valuation techniques to measure how building a brand with marketing spend can create balance sheet value for brands (or at least for brands that have been transacted, and therefore under accounting rules can have a balance sheet value).
Yves Saint Laurent (brand) | Russell Brand | brand | Stewart Brand | Diesel (brand) | Brand | Gillette (brand) | British Rail brand names | Brand Nubian | Adam Brand | Spider-Man: Brand New Day | Brand management | Papa's Got A Brand New Bag | Oscar Brand | David Brand | You Make Me Feel Brand New | Roger Brand | Neville Brand | Myles Brand | Kenzo (brand) | Jet (brand) | J Brand | Dionne Brand | Bench (Philippine clothing brand) | Armani Jeans (brand) | Umbrella brand | Paul Brand | Papa's Got a Brand New Bag | Orange (brand) | Neil Brand |