The trouble in the Britannia Stadium started when a group of about 200 Birmingham fans tore down fencing separating them from Stoke fans.
That meant spectators arriving from the City or the motorway had to travel up the A50 for over a mile to a roundabout at Sideway and double-back the other way, which caused huge congestion problems.
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The likes of Bon Jovi, Bryan Adams, Busted, and Elton John have all played out on the pitch at the ground in addition to the numerous summer music concerts.
One major decision under his watch was the sale of the Council's stake in the Britannia Stadium to Stoke City F.C. for £4.5 million.
In January 1998, dozens of hooligans invaded the pitch at the club's new Britannia Stadium at the end of a 7-0 Division One defeat by Birmingham City and several seats were thrown onto the pitch.
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Chief executive Jez Moxey predicted that Stoke would lose around £1 million a year through being in the Second Division, such was the price Stoke had to pay after poor financial mismanagement on moving to the Britannia Stadium.
With Peter Coates and Tony Pulis back at the Britannia Stadium the main objective was to challenge for a place in the Premier League.
During a League Cup match between Blackpool and Stoke City at the Britannia Stadium on 22 September, Euell, who at the time was sat on the substitutes bench, was racially abused by a Stoke fan, who was ejected from the stadium and subsequently arrested by Staffordshire Police, before being released pending inquiries.