X-Nico

4 unusual facts about Burton Snowboards


Gigi Rüf

He was part of the old Burton UNINC crew, but left Burton after the rest of the team was disbanded, and his outerwear sponsors Volcom offered to provide him with pro model board sponsorship as well.

Jake Burton Carpenter

Jake Burton Carpenter (born April 29, 1954 in El Paso), also known as Jake Burton, is an American snowboarder and founder of Burton Snowboards.

Justina Chen

From 2007 to 2008, Justina toured across the US with Olympic Gold medalist Hannah Teter to promote her upcoming book, Girl Overboard, and the "Go Overboard" challenge grants co-sponsored by Youth Venture and Burton Snowboards.

Mountain Dew Vertical Challenge

Other prizes that can be won, which come from the various sponsors, are a cooler, a Marker helmet, skis, and a Burton snowboard.


Lifestyle brand

Burton has built its lifestyle brand by drawing on the snowboarding subculture and Quiksilver has done the same with the surfing community.


see also