Burton has built its lifestyle brand by drawing on the snowboarding subculture and Quiksilver has done the same with the surfing community.
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David T. Abercrombie (1867–1931), American entrepreneur whose outfitting company, with co-founder Ezra Fitch, Abercrombie & Fitch, came to exemplify, at start of 20th century, modern American outdoor lifestyle brand
The Public Zoo started out as a women's clothing brand in various boutique shops globally that expanded into a full-fledged lifestyle brand, becoming available in larger retail chains such as Target and Macy's.
Collective Brands was the parent company for Payless ShoeSource, a footwear, accessory and lifestyle brand company; Collective Brands' Performance + Lifestyles Group (formerly The Stride Rite Corporation); and Collective Licensing International.
In 2012, he launched the clothing and lifestyle brand, Odaingerous, which was negioating with Lindsay Lohan to be the face of the brand, before her 2013 stint in rehab.