Other approaches included the Ford Courier and Mazda B-Series utilities utilising Mitsubishi's 2.6-litre Astron four-cylinder engine, and a proposal to replace Mitsubishi's locally built Colt with a rebadged Toyota Corolla.
He was notable for the Button car plan, which involved modernising Australia's car industry by reducing tariffs and government protection.
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Button was responsible for the Button car plan, which reorganised the Australian car industry in an attempt to make it competitive without tariff protection.
Gruen worked as adviser to Senator and Federal Industry Minister John Button from in the early 1980s and in this time played a major role in the development of the Button car plan, which refined the path by which a complex industry plan was deregulated and tariffs were reduced.
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Under the Hawke government's Button car plan, which saw a reduction in the number of models manufactured locally, and the introduction of model sharing, the VN Commodore was rebadged as the Toyota Lexcen, named after the late America's Cup yacht designer, Ben Lexcen.