Wright, a fan of horse racing, would use his wealth to build what would become a world-renowned breeding and training operation in Lexington, Kentucky, which he named Calumet Farm.
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Wright's company adopted an Indian head as its trademark, an image not dissimilar to that later used by the Chicago Black Hawks ice hockey team.
The newspaper would eventually take full ownership of the station and absorb shared band rival WQJ-AM, which was jointly owned by the Calumet Baking Powder Company and the Rainbo Gardens ballroom.
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Calumet Farm, a well-known Thoroughbred horse breeding farm, owned by the founder of the Calumet Baking Powder Company