From the World Series meeting at Silverstone, the series was sponsored by Certina Kurth Frères and presented as the CERTINA Formula Renault 2.0 UK Championship.
Hayek played a decisive role in the recovery of the Swatch Group with its watch brands Swatch, Blancpain, Omega, Longines, Rado, Tissot, Certina, Mido, Hamilton, Pierre Balmain, Calvin Klein, Flik Flak, Breguet and Lanco.
Unlike previous cars such as the Sauber C29 and to a lesser extent, the C30, the C31 has much more visual sponsorship applied to the car such as Telmex, Telcel, Claro, Chelsea FC, Tequila Cuervo, Visit México, Oerlikon, Nec and Certina.