Blancpain is also known for its Fifty-Fathoms watch, selected by the United States Navy and worn by Jacques-Yves Cousteau in his award-winning film.
Automobili Lamborghini and Blancpain announced a new series, 2012 Lamborghini Blancpain Super Trofeo Asia, to run alongside the established European competition.
The Blancpain Sprint Series Series is contested with GT3-spec cars.
Hayek played a decisive role in the recovery of the Swatch Group with its watch brands Swatch, Blancpain, Omega, Longines, Rado, Tissot, Certina, Mido, Hamilton, Pierre Balmain, Calvin Klein, Flik Flak, Breguet and Lanco.