A chance encounter with Tom Harrisson through the pages of the New Statesman in 1937 led to the pair's establishment of Mass-Observation, a unique social experiment to record the thoughts of 'ordinary' people on contemporary subjects.
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He was the son of Lieut Col. C. A. Madge and Barbara, née Hylton Foster, and the brother of the sociologist John Madge who wrote The Origins of Scientific Sociology.
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As a sociologist, he co-founded Mass-Observation with Tom Harrisson in 1937, an endeavour which would occupy more of his time than literature.
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