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Charles Sheldon

In the 1990s WWJD bracelets became a popular item among young people and publishers increased sales of the public domain book In His Steps and tied it in with marketing of "What would Jesus do?" items.

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His novel, In His Steps, introduced the principle of "What Would Jesus Do?" which articulated an approach to Christian theology that became popular at the turn of the 20th Century and had a revival almost one hundred years later.

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The theme of the sermons was later fictionalized into the novel In His Steps.

see also