Charlotte Beers (born July 26, 1935 in Beaumont, Texas) is an American businesswoman and former Under Secretary of State.
Hughes was the third person chosen for this task by President Bush, following unsuccessful attempts by Charlotte Beers and Margaret Tutwiler.
The Shared Values Initiative was a public relations campaign created by the U.S. State Department and directed by Charlotte Beers, a former Madison Avenue advertising executive, to persuade viewers to be more aware, open and accepting of America by dispelling myths about the treatment of Muslims.
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