Aleida Guevara, the eldest daughter of Che Guevara, has defended the fashion trend derived from her father's image, saying, "But look at the people who wear Che T-shirts. They tend to be those who don't conform, who want more from society, who are wondering if they can be better human beings. That, I think, he would have liked".
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Richard Castle of the Brisbane Times wryly observes that "strolling down Brunswick Street or Chapel Street, it could be easy to think Che Guevara was the only man under 40 never to have worn a Che Guevara T-shirt".
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