Since then, it has been imitated widely by such brands as Häagen-Dazs, Breyers, Baskin-Robbins, Dreyer's, and Turkey Hill.
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Chocolate chip cookie dough has become a standard add-on in Cold Stone, MaggieMoo's, and other boutique ice creameries.
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It originated in 1984 at Fabulous Phil's Gourmet Ice Cream in Lanesborough, Massachusetts and the Ben & Jerry's Burlington Scoop Shop from an anonymous suggestion by Tina Howard on their flavor suggestion board.
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Ice cream containing cookie dough was first popularized by Fabulous Phil's Gourmet Ice Cream using homemade cookie dough and Ben & Jerry's retail ice cream, chocolate chip cookie dough, using cookie dough from food distributor Rhino Foods.