The launch of Citrus Hill occurred when P&G acquired Florida-based Ben Hill Griffin Inc. and created a brand to sell its juice products under, with national distribution.
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In June 1990, Commissioner David Aaron Kessler of the Food & Drug Administration declared that the use of "fresh" was a misnomer and a violation of 1963 rules governing processed orange juice, which P&G denied.
In one memorable action, he had 24,000 gallons of Citrus Hill orange juice seized because although made from concentrate, it was labeled "fresh".
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