In June 1990, Commissioner David Aaron Kessler of the Food & Drug Administration declared that the use of "fresh" was a misnomer and a violation of 1963 rules governing processed orange juice, which P&G denied.
In one memorable action, he had 24,000 gallons of Citrus Hill orange juice seized because although made from concentrate, it was labeled "fresh".
David Aaron Kessler (born 1951), FDA Commissioner, university medical dean
Hatch assembled an expert and powerful staff to work on health issues that included Sundwall, future FDA Commissioner David Aaron Kessler, future Surgeon General Antonia Novello, and lobbyist Nancy Taylor.
Prior to her appointment as commissioner, Henney had worked at the FDA from 1992 to 1994 as deputy commissioner for operations under then commissioner David Aaron Kessler, and then at the University of New Mexico, where she was vice president of the health sciences center.
David Kessler, class of 1969, former Food and Drug Administration Commissioner and best-selling author
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In 1992, Burkey Belser was contacted by David Aaron Kessler's staff at the U.S. Food and Drug Administration to help with the Nutrition Facts label because of his prior success designing the EnergyGuide that appears on all major appliances in the United States.