Presenters used to include actors Margi Clarke and Dean Sullivan, while Paul Jacobs (the Grand National commentator on Radio City) was on drive time, football personalities Ian St John and John Aldridge, established broadcaster Kim Hughes, experienced talk show hosts Pete Price and Roy Basnett, and newspaper journalists Larry Nield and Brian Reade.
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The channel is chaired by former Liverpool Chamber of Commerce chief executive Jack Stopforth and has been supported by former Liverpool F.C. footballer Robbie Fowler and City Talk 105.9 and Radio City 96.7 presenter Pete Price.