CIX then grew rapidly, reaching a peak of more than 16,000 users in 1994, before starting to lose customers to the newly formed Internet service providers that offered free access to the mass market using 0845 dialup, such as Demon (which was started by Cixen Cliff Stanford, whose CIX nickname was 'Demon'), Pipex, AOL and Freeserve.
Following the sale of Demon Internet to Scottish Telecom in 1998 for £66m, he founded Redbus Investments, a venture capital firm involved in film production and a variety of other ventures.
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