Tercerunquinto proposed to inscribe “It Was Built To Fail” on the exterior facade of Columbus City Center in downtown Columbus.
Columbus Mayor Michael Coleman said of possible redevelopment for the property, "I have many, many ideas, I want to see some retail back in it, offices as well. We have thousands of people moving downtown and there's a great need for retail activity. Our downtown is on the move. This is the only thing holding us back.".
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Located near the intersection of I-270, I-670, and SR-161 on the northeast side of Columbus, Easton presented a unique mixed-use format that was instantly successful.
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