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Elected as the youngest director ever to sit on the Board of the Cincinnati, Ohio Chamber of Commerce, D'Souza went on to draw national attention to the issues of talent retention, diversity and leadership transition in American cities, often in the context of creative class issues a la Richard Florida.
In the United States, efforts to revitalise urban areas often involve ideas of downtown/city centre as an art and cultural hub or arts district, somewhat akin to Richard Florida's concept of making the urban core friendly to the Creative Class.
Carol created and hosted the Memphis Manifesto Summit with Richard Florida, the first gathering of the "creative class" to write their call to action for cities; with economist Joe Cortright she developed a series of papers on talent, where it moves and why.
The publication of John Howkins' The Creative Economy and Richard Florida's book The rise of the Creative Class gave the movement a dramatic lift as global restructuring was hitting deep into the US.