During the next few years Curtis Mathes worked to design a modular TV and modular TV parts and chassis, so that warranty service would involve quickly switching a part, tube, tuner or picture tube.
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On June 2, 1983, its second chairman, George Curtis Mathes Jr, 54, was one of 23 passengers killed in the Air Canada Flight 797 fire.
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Durabrand does have some "company rivals," despite the low prices, their products are matched up between other in-house brands like Wal-Mart's iLo brand (considered as an upmarket brand, offers MP3 digital audio players and plasma video displays), Target's TruTech brand; and to an extent, K-Mart's former Curtis Mathes/White-Westinghouse (in the mid-to-late 1990s) now Home Essentials brand.