Located on the redeveloped site of the Bird's Custard factory in the industrial district of Digbeth, it is home to a community of businesses, primarily with an artistic and media slant, but also including entertainment venues and regional offices of national charitable organisations.
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After the Bird company's departure to Banbury in 1964, the buildings were redeveloped from 1992, in two initial phases.
There are proposals to include a riverside walk and new bridge over the Rea at Digbeth's Custard Factory media and arts complex (now complete).
Charlie and the Chocolate Factory | factory | Fear Factory | Factory | Willy Wonka & the Chocolate Factory | The Factory | Charlie and the Chocolate Factory (film) | C+C Music Factory | Shout! Factory | Royal Ordnance Factory | Knitting Factory | Factory Theatre | Factory Records | Royal Small Arms Factory | Royal Aircraft Factory F.E.2 | Imperial Porcelain Factory | Bird's Custard | York Factory Express | Tobacco Factory | The Music Factory | National Shell Filling Factory, Chilwell | Fun Factory | Ursus Factory | Toy's Factory | The Factory (band) | Royal Aircraft Factory S.E.5 | Royal Aircraft Factory B.E.12 | Rob Dyrdek's Fantasy Factory | Night Shift at the Thrill Factory | Naval Aircraft Factory |
The main BIAD campus and library is located at Gosta Green, just north of Birmingham city centre, and about three-quarters of a mile from both Birmingham New Street railway station and the Custard Factory quarter.