Daniel James Simons (born 1969) is a prominent experimental psychologist, cognitive scientist, and Professor in the Department of Psychology and the Beckman Institute at the University of Illinois.
Another experiment was conducted by Steven Most, along with Daniel Simons, Christopher Chabris and Brian Scholl.
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The best-known study demonstrating inattentional blindness is the Invisible gorilla test, conducted by Daniel Simons of the University of Illinois at Urbana-Champaign and Christopher Chabris of Harvard University.
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