Following a sponsorship deal with Decathlon Group, the club has quickly grown, supporting the creation of Coventry University Handball Club and attracting players from across both the Midlands region and the world.
The village is home to the Giltbrook Retail Park which has been developed due to the presence and popularity of Ikea, Decathlon and a Next store.
Such major retail stores as Auchan, Leroy Merlin, Decathlon, and Selgros are within walking distance of the business park's development site.
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