In an effort to improve its reputation, Del Taco launched a sports-sponsorship program with teams in eight U.S. states, including the Mighty Ducks of Anaheim and Phoenix Coyotes hockey teams, basketball’s Los Angeles Clippers and Utah Jazz, the University of Nevada at Las Vegas’s football and basketball teams, and several minor league hockey and baseball teams.
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In its place, from 2000 through early 2006, Del Taco used Gregg Binkley to play "Dan" in their commercials.
Copa del Rey | Taco Bell | Viña del Mar | Mar del Plata | Bassano del Grappa | Santiago del Estero | La forza del destino | Valle del Cauca | Guillermo del Toro | Tierra del Fuego | Museo del Prado | La fanciulla del West | Pinar del Río | Valle del Cauca Department | Pinar del Río Province | Lanao del Sur | Accademia delle Arti del Disegno | Viña del Mar International Song Festival | Università Cattolica del Sacro Cuore | Riva del Garda | Davao del Norte | Consistori del Gay Saber | Davao del Sur | San Juan del Sur | Benicio del Toro | Rojos del Águila de Veracruz | Mario del Monaco | Del Rio, Texas | Buenaventura, Valle del Cauca | Zamboanga del Sur |
He has been in many commercials for various products and companies, including Diet Coke, Philips Electronics, Bank of America, Nissan, Michelob Lite, Sears, Acura, Del Taco, Mervyns, and Behr Paint, among others.