Peter Trudgill is the honorary president of the Friends of Norfolk dialect society, and contributes a regular column on language and dialect to the Eastern Daily Press newspaper.
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The Eastern Daily Press columnist Keith Skipper claimed that Sugden is "probably the county’s finest ambassador who captures the true spirit of Norfolk, teaches it tricks, then sends it to run riot across the land".
Keith Skipper, the Eastern Daily Press journalist and champion of the Norfolk dialect, was born in the village.