In one commercial, Nalbandian said of his low prices, "My friends all ask me, 'Eddie, are you kidding?' And I tell them no, my friend, I am not kidding." This inspired the Frank Zappa song Eddie, Are You Kidding? from the album Just Another Band from L.A. (1972), as well as Mark Volman's monologue to the audience in the track Once Upon a Time from the album You Can't Do That on Stage Anymore, Vol. 1 (1988).
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