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3 unusual facts about Electronic Entertainment Design and Research


Electronic Entertainment Design and Research

The study split 165 participants who had never played Plants vs. Zombies into three groups: one who had been exposed to high review scores before playing, one who had been exposed to low review scores, and a control group who hadn’t been exposed to any.

At the DICE Summit in 2012, Jesse Divnich spoke at a panel discussing the current state of the video games industry and what role publisher have in today's market.

Jesse Divnich, the VP of Analyst Services, wrote that “console games over the last 5 years show no aggregate statistical evidence that indicates that gender selection (aside from having no gender at all) impacts quality scores.”



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