The station signed on the air three months later on November 10, branded as "OK30", under the ownership of Little Rock-based Equity Broadcasting Corporation.
KUWF was put up for sale by previous owner Equity Media Holdings in 2009 as part of a sell-off of all of the company's stations.
SNN purchased assets from the bankrupted Equity Media Holdings including the studio and production facilities of KKYK-TV and the C.A.S.H. system.
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The company sold KBPX to the Equity Broadcasting Corporation, which immediately changed the call letters to KDUO and affiliated the station with the home shopping service America's Collectibles Network (now Jewelry Television).
On August 17, 2007, Renard Communications announced that would sell WBQM-LP, along with, at that time, sister station WMBQ-CA to Equity Media Holdings for $8 million.