This was perhaps the first brush with sporting controversy for Lindros, who later would serve as the agent for his son, hockey player Eric.
An aggressive advertising campaign by BBDO Canada featuring famous hockey players such as Mark Messier and Eric Lindros launched the "new" brand in 1997, and within eighteen months Lay's was selling twice as much product as it had been with the Hostess name.
For instance, if a large, fast player such as Eric Lindros gets moving at a high rate of speed, the power behind his check is greater than what someone like Pierre Turgeon could produce.
Starkman authored the book Let the Games Begin in 1994, and co-authored books with Eric Lindros and Currie Chapman.
Eric Clapton | Eric Heiden | Eric | Eric Maschwitz | Eric Idle | Eric Burdon | Eric Flint | Eric Roberts | Eric Bogosian | Eric Hobsbawm | Eric Church | Eric S. Raymond | Eric Newby | Eric Massa | Eric Fischl | Eric Gill | Eric Stoltz | Eric Martsolf | Eric Schmidt | Eric McFadden | Eric Marienthal | Eric Lindros | Eric Cantor | Eric Cantona | Eric Bristow | Eric Zimmerman | Eric Whitacre | Eric Tsang | Eric Sheppard | Eric Carle |
On June 20, 2012, Giroux was named the cover athlete for NHL 13 at the NHL awards in Las Vegas; he became the first Philadelphia Flyer on an EA Sports NHL video game cover since Eric Lindros on NHL 99.