Both experience a surge of creativity; while Coco creates Chanel No. 5 (with perfumer Ernest Beaux), Igor’s compositions display a new, liberated style.
In France this was prohibited by judicial action for counterfeiting, but Saks Fifth Avenue in New York and Neiman Marcus in Texas kept distributing, and when customers reacted puzzled, Wertheimer gave in and raised Coco Chanel's share in the company.
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For this celebration Ernest Beaux created the fragrance "Bouquet de Napoleon," a floral Eau de Cologne, for Rallet.
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"Bouquet de Catherine" was not a marketing success, perhaps due to Catherine the Great's German heritage at a time of rising tensions between Russia and Germany which would lead, in 1914, to World War I.
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He is the third director of the perfume division after Ernest Beaux and Henri Robert.