He became the president in 1984, a post he retained after the merger with Eurocom in 1992.
In 1984 Bob Schmetterer became President and Chief Executive Officer of an international joint venture with Young & Rubicam of New York and Eurocom S.A. of Paris, France: HCM Advertising Worldwide (Havas Conseil Marsteller).
Eurocom |
B Communications functions as a holding company of Bezeq The Israeli Telecommunication Corp Ltd. It is a subsidiary of Internet Gold, namely Internet Gold Golden Lines, itself a subsidiary of Eurocom Communications Ltd., owned by Shaul Elovitch.
In April 2010, the controlling interest in Bezeq, held by the Apax-Saban-Arkin group, was sold to B Communications, a subsidiary of Shaul Elovitch's Eurocom Group, for $1.75 billion.
Messner Vetere Berger Carey Schmetterer was acquired by French Advertising agency RSCG which later was acquired by Eurocom, a division of Havas.
The initial shareholders in the consortium that bid for the third cellular network license in Israel, in addition to Hutchison Telecom, were Elbit, MATAV (now part of HOT), Eurocom and Polar Communications.
A year later Cellcom entered Israel's cellular network arena and became a client of Eurocom's Nokia phones, and together the two rivaled Pelephone's Motorola-based dominance of Israel's mobile phone market.