In 1916 a group was formed in Stykkishólmur, 1917 in Akureyri to be followed with groups in the principal towns of Hafnarfjörður, Eyrarbakki, Akranes and Ísafjörður.
The society has identified and campaigned for the conservation and protection of some important ares and has even helped establish a reserve east of the Ölfusá River, and North of Eyrarbakki, the Flói Nature Reserve (in co-operation with the Árborg community).