The society has identified and campaigned for the conservation and protection of some important ares and has even helped establish a reserve east of the Ölfusá River, and North of Eyrarbakki, the Flói Nature Reserve (in co-operation with the Árborg community).
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The reserve establishment began in spring 1997 when Icelandic Society for the Protection of Birds was awarded funding from the Environmental Fund for Trade and its operation has received support from the Royal Society for the Protection of Birds from the UK.