The mass production of the fig roll was created in 1891 by Philadelphia baker and fig lover Charles Roser, who, in 1892, was awarded a patent for a machine which inserted fig creme into a cake-like dough: classical fig rolls are encased in a more pastry-like covering, creating a chewy experience.
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The modern fig roll and its mass popularity can be traced to the development of industrial production by American Charles Roser in 1892, now marketed by Nabisco as the Fig Newton.
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Now a trademarked product of Nabisco, the unusual shape of Fig Newtons is a characteristic that has been adopted by many competitors, such as the generic fig bars sold by most supermarkets, and Newman's Own Fig Newmans (an organic variety).
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