IF was officially launched in July 2009 by Montezemolo with the participation of a substantial group of entrepreneurs, managers and intellectuals, notably including Diego Della Valle, Maria Paola Merloni, Gianni Punzo, Corrado Passera, Luigi Marino, Carlo Calenda, Andrea Romano, Vittorio Emanuele Parsi, Stefano Dambruoso, Irene Tinagli, Angelo Mellone, and Michel Martone.
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After having dropped the idea of becoming the regional section of Alliance for Italy in order to replace Alliance for Veneto, Cacciari hinted that VN may become the regional section of Future Italy (Italia Futura), a think-tank and would-be party led by Luca Cordero di Montezemolo.