The GM Card is a co-branded rewards credit card program with consumer cards offered by Capital One and business cards offered by Chase.
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McCann, the initial agency of record, reported a budget of $70 million for the first year of advertising in support of the card.
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Earnings on GM Card products can be applied towards the purchase of an eligible new GM vehicle from any Chevrolet, Buick, GMC, or Cadillac dealer.
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Capital One acquired many of HSBC's U.S. credit card customers and some of its products in May of 2012 for $2.6 billion and another $31.3 billion to cover the balances on the accounts transferred.
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