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4 unusual facts about GM Card


GM Card

The GM Card is a co-branded rewards credit card program with consumer cards offered by Capital One and business cards offered by Chase.

McCann, the initial agency of record, reported a budget of $70 million for the first year of advertising in support of the card.

Earnings on GM Card products can be applied towards the purchase of an eligible new GM vehicle from any Chevrolet, Buick, GMC, or Cadillac dealer.

Capital One acquired many of HSBC's U.S. credit card customers and some of its products in May of 2012 for $2.6 billion and another $31.3 billion to cover the balances on the accounts transferred.



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