In creating The Consumerist he established its slogan and initial focus on readers complaints, "consumer-oriented news nuggets, funny pictures and shopping tips — all with the same snarky tone that characterizes Gawker properties like Wonkette and Defamer.".
Media commentators for The Toronto Star, Gawker, and the CNN program Showbiz Tonight analyzed the matter, and the product was the subject of a parody on a satirical website.