In 2009, a student-organised movement headed by Lucas Shipsides and Andrew Onorato and fuelled by Facebook brought the GAT to the attention of the national press, by suggesting that students make as many references to actor George Clooney as possible in their answers.
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In 2010, a student-organised movement, fuelled by the popular social networking site Facebook suggested that students mention Bear Grylls in the writing task or in the short response task, similar to Project Clooney '09 in the General Achievement Test.