Another factor accounting for the premium may have been that Kraft's purchase was part of a rush by large food manufacturers such as General Mills, PepsiCo and the Adolph Coors Company to snap up well-established natural foods companies such as Cascadian Farm, Mother's Oatmeal and Blue Moon Beer respectively.
There have been reports stating that the cereal may have been originally produced but the Ralston Purina Company and when General Mills purchased Ralton's cereal line in 1994 Buc Wheats had disappeared from the grocery stores.
Other manufacturers of major brands of cereal (including General Mills, Malt-O-Meal, Nabisco, Nestlé, Post Foods, and Quaker Oats) followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty.
He served for many years as the secretary and treasurer of the Washburn-Crosby Company, a predecessor of General Mills.
Cinnamon Toast Crunch (previously called Cinnamon Grahams in the UK but now called Curiously Cinnamon), known as Croque-Cannelle in French Canada and as a different-tasting but similar-looking variant called Cini Minis in other European countries where available, is a brand cereal produced by General Mills and Nestlé.
He worked for General Mills in Minnesota before he began his professional career.
Cosgrove's son, Edward, and grandson, Robert, each born in the home, also served as heads of the company over the ensuing decades before the company was swallowed by General Mills.
After Dunwoody’s death, the company changed its commercial name to General Mills.
French Toast Crunch is a breakfast cereal launched in 1995 artificially flavored to taste like French toast, by the General Mills company.
They are produced by General Mills under the Betty Crocker brand name, and may be found in generic forms as well.
Honey Nut Clusters aka CLUSTERS is a breakfast cereal manufactured by General Mills which refers to the cereal as "crispy wheat & rice flakes with delicious honey nut flavored clusters."
During his time at LeaderSource, Cashman worked with leaders and teams from notable multinational corporations and brands such as 3M, American Express, Avery Dennison, Carlson Companies, General Mills, Novartis, Pillsbury, and Honeywell.
After earning her M.B.A. from the University of Texas in Texas, Greene moved to the Twin Cities, where she worked in marketing for Pillsbury and General Mills before shifting to the medical device industry, working for Guidant and St. Jude Medical.
Over the years 14 original structures were preserved and remain in Nevada City, the majority of the buildings present today, were moved into the Nevada City Street plan by Charlie Bovey, of Bovey Restorations, the heir to the General Mills fortune (Blumenthal 2).
As a consequence of the backlash from the program, General Mills announced on December 10, 2009 that it would reduce the amount of sugar in many of its cereal brands.
Progresso, a brand of General Mills, is an American food company that produces canned soups, canned beans, broths, and other food products.
Raisin bran (sultana bran in some countries) is a breakfast cereal manufactured by several companies under a variety of brand names, including Kellogg's Raisin Bran, General Mills' Total Raisin Bran and Ralcorp's Post Raisin Bran.
Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a breakfast cereal manufactured by General Mills.
General Mills later resumed S'mores Grahams production throughout the late 1990s, but it has since been re-discontinued.
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S'mores Grahams (a.k.a. S'mores Crunch) was a short-lived cereal produced by General Mills.
Strawberry Shortcake in Big Apple City was the second television special sponsored by the Kenner toy company, then owned by General Mills.
Cereal mascot Count Fudgula is a spoof on the General Mills cereal mascot Count Chocula (who, in turn, parodies fictional character Count Dracula).
He's written copy, directed art and project-managed national direct-marketing promotions for IBM, World Book, Rayovac and General Mills.
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After leaving The Sierra Club, Werbach formed Act Now Productions to consult to nonprofits and corporations that wished to green their enterprise, including Autodesk, Procter & Gamble, Cisco Systems, Columbia Records, Frito Lay, General Mills, Sierra Club, and World Wildlife Fund.
The Betty Crocker Cookbook (10th edition, John Wiley and Sons, 2006) is a general kitchen reference sponsored and written by staff at General Mills, the holders of the Betty Crocker trademark.
He and his team have been responsible for building brands across a wide spectrum of marketing segments and clients such as General Mills, Procter & Gamble, Kodak, Campbell Soup, Gorton's of Gloucester, Post, Pfizer, and Beck's Brewery.
At that time Dancer Fitzgerald Sample was the thirteenth largest advertising agency in the US with billings of $876M and clients including Procter & Gamble, General Mills, Toyota, Sara Lee and RJR Nabisco.
The firm identifies its work as "environmental communication design," a body of work that includes museums and visitors centers, trade show exhibits, theme park design, signage, retail spaces, and furniture for organizations including Mayo Clinic, Coca-Cola, North Carolina State University, Georgia-Pacific, Haworth Furniture Company, General Motors, Bank of America, General Mills and Sony-Ericsson.
Fisher Price and the General Mills brands Cheerios and Green Giant later pulled their advertising from the block by October 26, due to consumer reactions on social media.
"Morning Girl" was so popular at the time that the reference to Cheerios sparked interest from General Mills to arrange the song for Bobby Bloom as part of a promotion for a premium for a doll called Beautiful Dawn.