With a title change to The General Motors Promenade Concerts, the program moved April 1937 to the Blue Network for a series of hour-long thematic shows with male/female leads, including one show of Victor Herbert music with Jan Peerce and Rose Bampton.
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Swedish tenor Jussi Björling made his American debut on a General Motors Concert.
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The rotating line-up of leading name performers featured Björling, Donald Dickson, Helen Jepson, Maria Jeritza, Grace Moore, Erna Sack, Joseph Schmidt and Richard Tauber.
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Swedish tenor Jussi Björling made his American debut as part of this series on November 28, 1937.
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