He was instrumental in establishing Bonneville as a location for such events, and in attracting overseas drivers such as George Eyston and Sir Malcolm Campbell to compete there.
George Eyston, three time World Land Speed Record holder (B24DG, B82GA)
George Eyston (1897–1979), British racing car driver, engineer and inventor
In 1935, he was one of the first British racers to travel to the Bonneville salt flats of Utah, with his 24 & 48 hour record-setting car Speed of the Wind.
They were most notably, but not always, driven by George Eyston.
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Captain George Eyston and Ernest Eldridge saw this chassis under development and decided that it could form the basis for a speed record breaker.
A special car, EX120 had been developed from the M-Type for George Eyston to make an attempt on the 750 cc class 24 hour record at Autodrome de Montlhéry in France.
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Both these engines had initially been converted to diesel sleeve-valved operation with a lower power output than the original design being noted along with increased mechanical failures, although one converted Kestrel was subsequently used successfully by Captain George Eyston in a land-speed record car named Speed of the Wind.