X-Nico

2 unusual facts about Gerald Ratner


Gerald Ratner

Ratner now runs, in collaboration with SB&T International Ltd, an export manufacturing company based in India and the online jewellery business Gerald Online.

Osborne effect

On top of this criticism of existing products was compared to the Ratner Effect and the "Elop Effect" was coined to describe the combination of both premature announcement and negative comments on existing products.



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