Blockbuster was later followed by a card by Neiman Marcus, and the Mobil gas card which initially offered prepaid phone value provided by MCI.
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Alpha Card Services provides merchant services and ancillary services, such as Payroll, Point-of-Sale Systems, Gift and Reward Cards, ATM Services and Merchant cash advance to over 15,000 U.S. locations and processes in excess of $2 billion in credit card volume annually.
In the 30 Rock episode "Leap Day," Tracy Jordan reveals he did a TV ad for them and was paid with a $50,000 "Benibucks" gift card that he wound up spending in its entirety feeding both his friends and the homeless on February 29, 2012.