This concept is taken up again by Gillo Dorfles in his book "Il feticcio quotidiano" (The daily fetish): "(...) This is why I believe I can say that it is now possible to talk about a new ergonomic standard, not connected to the height of a desk or to the pneumatic quality of padding but to the creation of that “mythical image” that a design object must present if it is really right for the purpose it was designed for (...)".